By Harley Rose
It is a great time to stand out and be different. Thanks to our new Trademarks Act 2019, individuals and companies can now register “other source identifiers” as their trademarks, such as the shape of goods or their packaging, sound, scent, colour, holograms, positioning and sequence of motions. This is a marked development from the previous laws, which only allowed so-called “conventional” marks – consisting of letters, numbers, symbols and imagery – to be registered.