KASS | IP Experts

Intellectual Property

[20 April 2021] MaGIC: IP Strategies in COVID-19 Times

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In today’s innovation-driven economy, Intellectual Property (IP) has become one of the key elements in the overall valuation of a business. This includes commercial complexities dealing with trademarks, patents, designs, copyrights and more.

A collection of IP rights is called an IP portfolio and the management of this portfolio is essential to keep up with the increasingly competitive environment. But how should we manage an IP portfolio in these critical times when everyone is tightening their budgets?

In this session, Megha Anand will be sharing useful tips, measures and strategies on managing your IP portfolio based on your business strategy during COVID times. Join us!

[MaGIC Webinar] IP Strategies in COVID-19 Times
📅 20 April 2021 (Tuesday)
⏰ 3:00PM – 4:00PM MYT (UTC/GMT+8)
🎟️ Free Admission
🌐 Register here: https://bit.ly/MaGICWebinar09 

#FreeWebinar #IPstrategy #Covid19 #IntellectualProperty #BusinessTips #KASStheIPexperts #ASEAN

[6 April 2021] Coffee & Law: How to Create a Strong & Awesome Trademark

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Your trademark is the face of your brand—it is usually the first thing your customers see. It will remain in their minds long after they have seen your promotional efforts and experienced your product or service. But how do you select an amazing trademark that not only lingers in your customers’ minds but promotes referrals and is strong enough to stand up in a court dispute?

Join us in this FREE Coffee & Law session to discover:
☕ How your choice of trademark can dictate the life of your business
☕The best types of trademarks from both a legal and marketing perspective

#LabFam Chats: Coffee & Law – How to Create a Strong & Awesome Trademark
📅 6th April 2021 (Tuesday)
⏰ 4:00PM-5:30PM MYT
🌐 Microsoft Teams

Hurry, register here: http://bit.ly/CoffeeNLaw4

[4 March 2021] Special Virtual Event: International Women’s Day 2021 – Innovating into the Future

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In conjunction with the upcoming International Women’s Day, KASS, in collaboration with the 30% Club, is inviting you to a virtual celebration of women leaders!

Join our amazing speakers:

  • Prof Dr. Rofina Yasmin Othman FASc | Associate Vice Chancellor (Industry & Community Linkages), University of Malaya
  • Dr. Anusha Subenthiran | General Practitioner at Clinic Genga / Founder of Noosh Naturals / Amateur Inventor
  • Gina Frias | Fashion Designer and Ecopreneur / Founder of ECO2re, Gina Frias London and Axxezz
  • Nuraizah Shamsul Baharin | Managing Director, Madcat World / President of WENA (Association of Bumiputra Women Entrepreneur Network of Malaysia)

And discover:

  • Insights on innovation culture, the gender gap in innovation, and innovating out of a crisis
  • The common thread in different leadership styles when facing challenges across diverse industries
  • Practical innovative strategies and tips for your own business

Date: 4 March 2021 (Thursday)
Time: 3pm – 4.30pm Malaysian time
Platform: Zoom

Register for FREE today at https://bit.ly/3dgWcaZ!

About the 30% Club

The 30% Club started in the UK in 2010 and now consists of groups of business leaders worldwide working on initiatives to increase gender diversity at corporate leadership and board levels.

About KASS

Established in 1999, KASS is a leading ASEAN IP firm with offices in Malaysia, Singapore, Indonesia, Myanmar, Thailand and Vietnam that serves to protect and elevate our clients’ brands, designs, technology and creative work around the world, cohesively and consistently.

[29 JANUARY 2020] FREE WEBINAR on IP Rights in E-Commerce: What You Need to Know

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Online marketplaces are ideal for brand owners to do business in a cost-effective way. In 2019, even before COVID-19 hit, the internet economy in Southeast Asia hit the US$100 billion mark in gross merchandise value, a nearly 40% increase compared to 2018. As more people shop online during this pandemic, counterfeit goods will also follow!

In this session, we’ll share tips, measures & strategies for brand owners to protect themselves against copycats online.

[Free Webinar] IP Rights in E-Commerce: What You Need to Know
📅 29 January 2021
⏰ 4:00pm (UTC/GMT+8)
🔗 https://spendlessacademy.com/webinar/ip-rights-in-e-commerce-what-you-need-to-know/

[20 JANUARY 2020] FREE WEBINAR on Franchising: The Best Business Model POST-COVID?

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If you missed one of our most popular webinars last year on why franchising is the best business model moving forward, we’re bringing it back just for you!

Join us this Wednesday to discover:
✅ Why franchising is the best way to expand without using your own capital
✅ Differences between licensing and franchising
✅ Types of franchises
✅ Advantages and disadvantages of being a franchisor or franchisee
✅ How you can support your franchisee

[Free Webinar] Franchising: The Best Business Model POST-COVID?
📅 20 January 2021
⏰ 4:00pm (UTC/GMT+8)
🔗 https://lnkd.in/gybr-iR

[14 JANUARY 2020] FREE WEBINAR on Patent Rights Beyond Malaysia: The Way Forward

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After all that blood, sweat and tears, you’re finally ready to file a patent for your new innovation or technology – but besides Malaysia, where else should you obtain a patent? What is the most efficient route to go about obtaining patents in other countries? Should you file in other countries?

Join us in our next Transformational Thursdays webinar to develop an effective strategy to obtain patent rights within and beyond Malaysia!

[FREE WEBINAR] Patent Rights Beyond Malaysia: The Way Forward
📅 Thursday, 14 January 2021
⏰ 11:00am – 12:00pm (UTC/GMT+8)

Join us and sign up now at https://bit.ly/cgtransformationalthursdaysepi9!! Registration closes on 13 January 2021.

Did we mention it was free? And you can attend it from anywhere as long you have a mobile device and internet connection!

[12 JANUARY 2020] FREE WEBINAR on High Leverage Business Models

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Businesses are designed to grow, but it isn’t just about sales. Smart businesspeople, even if they are just starting out, need to have their eyes on the future and how to scale. Investors and business owners are always looking for ways to stretch and expand as quickly as possible with the least amount of capital possible.

That’s where considerations like licensing, franchising, or even joint ventures come in, but each comes with its own pros and cons.

If you want to:
✅ Expand your business country wide or overseas
✅ Understand the risks and benefits of building a business vs buying one
✅ Understand how to translate a local product to international markets…

Then join me in this upcoming webinar, where we’ll discuss all that and more!

[Free Webinar] High Leverage Business Models
📅 Tuesday, 12 January 2021
⏰ 11:00am to 12:30pm (UTC/GMT+8)

Register here: http://bit.ly/cgxtvgepisode2

If you are planning to expand your business, knowing the risks and rewards of each can save you time and money!