By Danush Sinnan
It can be difficult to ascertain whether your trademark rights are being encroached upon or not. When is another mark considered too similar? Owners are encouraged to assess the total impression of the mark, particularly from the perspective of the average customer. This was demonstrated in the recent case of Société des produits Nestlé S.A. v The A2 Milk Company Limited [2022] SGIPOS 12 where the Intellectual Property Office of Singapore rejected an opposition in which two marks appeared similar.