What grounds, if any, do famous personalities have to prevent their name from being used by others under the guise of false endorsements or association? Here’s the story of what singer and song composer, “Hafiz Hamidun” (the Plaintiff), did.
Apart from his musical pursuits, the Plaintiff had also incorporated a company selling clothes including Baju Melayu (a traditional Malay outfit for men) and fabrics (hereafter referred to as “the Plaintiff’s goods”) in boutiques and online.