Marks are a very valuable form of intellectual property because they become closely associated with quality and consumer expectations of a product or service. This explains why most entrepreneurs would want to register their marks, whatever the cost. However, before creating a mark, one of the things that business owners should realize is that they cannot incorporate any flags or national emblems into their mark. In the flurry of the upcomingMerdeka Day celebrations, business owners may incorporate national emblems or flags into their trademarks without realizing the consequences of doing so. Although most people who seek to promote their marks do not intend to make reference to the national emblems and merely wish to promote their nationality or affiliation to a known group or state, the law does not allow such marks to be used by entrepreneurs. This restriction is not new and is prevalent in many countries. The rationale behind this law is that the state, its bodies and institutions should have a monopoly on the use of state symbols.
KASS Talks 2010
Part of our firm’s activities – where we facilitate the growth and development of business communities where we can – is geared towards fulfilling our corporate social responsibility. One of the ways we do this is through the World Intellectual Property Organization (WIPO) organised talks in other developing countries (Bhutan, Mongolia, Philippines), where we help to spread awareness of IP rights and teach local businesses to identify and use their available business tools strategically in order to thrive in the marketplace.
Every year, apart from being invited to speak at events, KASS also organises public talks for those wanting to learn about how the various aspects of IP are applicable to their businesses and how to use them advantageously to generate income. This year is no different. Check out the list of our 2010 talks below:
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[Nanyang Siang Pau] IP in ICT – Copyrights
The Truth Behind Branding And Trademark Myths
What’s stopping you from building your brand from day one?
Can branding generate income immediately?
Can branding make a difference to your business or is it just fluff?
Come find out the truth behind branding and trademark myths and take your business to a brand new level!
Date : 25th September 2010
Venue : KASS International Head Office
Suite 8-7-2 Menara Mutiara Bangsar,
Jalan Liku, Off Jalan Riong, Bangsar
Time : 9 am – 12 noon
Fee : RM50
Interested? Click here to reserve your seat!
Warning! Scams Relating to Trademark Applications Filed via the Madrid Protocol on the Rise
The Madrid Protocol international filing system has been welcomed with open arms by Applicants residing, domiciled or having a business in its member countries. The Madrid Protocol simplifies the process of filing trademarks in various countries, having benefits such as a single filing procedure and fee for registration in any or all of its member countries (more than 80 countries to date), and does away with the requirement for lengthy translations of documents. This in turn makes such applications cost-efficient. Applicants are also able to file such applications directly with the World Intellectual Property Office (WIPO) themselves. All these perks have resulted in Madrid Protocol applications quickly rising in popularity with businessmen around the globe compared to conventional individual country registrations.
However, being a relatively new and unexplored area to many businessmen, the Madrid Protocol system also provides the perfect opportunity for scammers to prey on unsuspecting Applicants. The number of scams conning Applicants out of substantial amounts of money is increasing at an alarming rate, and many have fallen victim to them.
[Utusan Malaysia] KASS lebarkan sayap ke Indonesia
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[Press Release] KASS Spreads Its Wings To Indonesia
KUALA LUMPUR – Home-grown boutique intellectual property (IP) firm KASS International Sdn Bhd announced the opening of its new office in Jakarta, Indonesia which will serve to manage and coordinate KASS’ operations in Indonesia.
Indonesia, being the largest country in Southeast Asia, is always seen as one of the most important countries for protecting IP rights, particularly due to its huge population. Statistics from MATRADE put Indonesia in the top 10 tier in terms of import and export numbers for trade with Malaysia. In the first quarter of 2009, a total of RM4,411.2 million in imports from Indonesia to Malaysia was made. In the first quarter of 2010, this figure went up to RM6,753.8 million.
“The figures indicate a healthy growth for trade in Indonesia. We know this because there is more and more demand from our clients for IP services in the country. The numbers from the Directorate General of Intellectual Property Rights, Indonesia also reflect this increasing demand. In 2006, a total of 4350 foreign patent applications were filed in Indonesia compared to 530 local ones. By 2008, the foreign patent applications numbered at 4781 compared to the 601 local ones. The demand by clients and businesses entering into Indonesia for protection of their IP rights is definitely on a healthy rise. That is why we have the confidence to open our new office in Jakarta,” says P. Kandiah, Managing Director of KASS International.
“Our goal is to become the regional IP service provider, the ‘IP Heartbeat of Southeast Asia’,” he adds. “In conjunction with our 10th year anniversary last year, we opened our regional office in Singapore to oversee all our Southeast Asian regional matters. With the opening of our Indonesian office, we strive to provide seamless top quality IP services to all clients intending to protect their IP rights in the Republic.”
The expansion proves that local IP firms such as KASS have become highly regarded and are able to cater to increasing global demands.
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[Prestige Malaysia] Ideas Person
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