Trademarks indicate the source of the product or service to a customer. That is the primary role of a trademark. However, trademarks have come to play a very important role in today’s business world.
How is a manufacturer of products to attract the attention of a customer whose attention is drawn by hundreds of similar products that he faces everyday?
On 17 August 2016, MGCC together with KASS International Sdn. Bhd. organized a business dialogue on intellectual property to explore how patents, trademarks and copyright could affect businesses. Mr. P. Kandiah, the founder and Director of KASS International was the speaker for the session Several interesting topics were discussed during the session, such as the value of a business name, trademark of product or services, strategic value of manufacturing process, product configuration & service industry processes, creation & management of IP assets and growth of business using IP assets. The speaker also showed examples about the combinations of Rights on a product which comprises of trademark, patents, copyright and industrial design.