Most SMEs are started by persons who were once employees in an organisation where they had acquired the necessary technical skills and knowledge to manufacture the product their employer was manufacturing.
These same individuals had the entrepreneurial spirit burning deep inside them, and so, armed with the skill / knowledge and a little capital (usually from personal savings, a little help from family members or friends), they venture out on their own to start a business, usually in competition with their previous employer.
The idea of going global and venturing into the export market seems to be a rather unnerving and formidable endeavour for most local SMEs (small and medium enterprises) in Malaysia.
This is evidenced by the fact that SME contribution to export is fairly low at 19% despite accounting for 99% of all business establishments in the country. [Read more…]
Trademarks indicate the source of the product or service to a customer. That is the primary role of a trademark. However, trademarks have come to play a very important role in today’s business world.
How is a manufacturer of products to attract the attention of a customer whose attention is drawn by hundreds of similar products that he faces everyday?