Trademarks indicate the source of the product or service to a customer. That is the primary role of a trademark. However, trademarks have come to play a very important role in today’s business world.
How is a manufacturer of products to attract the attention of a customer whose attention is drawn by hundreds of similar products that he faces everyday?
On 17 August 2016, MGCC together with KASS International Sdn. Bhd. organized a business dialogue on intellectual property to explore how patents, trademarks and copyright could affect businesses. Mr. P. Kandiah, the founder and Director of KASS International was the speaker for the session Several interesting topics were discussed during the session, such as the value of a business name, trademark of product or services, strategic value of manufacturing process, product configuration & service industry processes, creation & management of IP assets and growth of business using IP assets. The speaker also showed examples about the combinations of Rights on a product which comprises of trademark, patents, copyright and industrial design.
Kandiah (Founder & Managing Director) and Geetha K. (Director of Trademarks & Designs Division) has been awarded the IP Stars title by the well-renowned magazine Managing Intellectual Property (MIP). The award is given to individuals who are recognised for their outstanding contribution to and success in intellectual property law, as recommended by clients and peers.
Congratulations P. Kandiah and Geetha K.!
Kandiah has vast experience in obtaining patents, trademarks and industrial design rights on a global scale, and also specializes in identifying patentable inventions, designing around patented technology, and advising on the commercialization of IP Rights, franchising and licensing strategies.
Geetha K. has extensive experience in handling all aspects of trademarks, copyright and designs in various industries, and manages local, regional and international portfolios. She also provides franchising advice and assists with franchise agreements and the registration of franchises.
For more information, visit www.kass.com.my or drop an e-mail to firstname.lastname@example.org.