By Geetha K.
“I’m a big believer in that if you focus on good skin care, you won’t really need a lot of make-up” Demi Moore once said. It is not surprising that the global value sales in the beauty industry is expected to exceed US$131 billion in 2019, with skin care as the biggest category adding some US$20.1 billion to its value over 2014- 2019*.
Thus, when one skincare company felt that their market share is being encroached upon, it is only right to do what is necessary – to squeeze out that pimple! This is what happened in Singapore when an Italian entity, KIKO S.P.A (“Opponent”) initiated an opposition action against a Korean company, Dooyeon Corp. (“Applicant”).