By Hoh Jerick
Common and generic words are always used in the day to day process of an individual’s daily life. However, situations occur within the trademark field involving phrases such as the memorable “I’m Lovin’ It” by McDonalds that goes hand in hand with a catchy tune or even KFC’s phrase on a piece of chicken that is “Finger Lickin Good”. For promotional and marketing purposes, a phrase will be even more common with short liners to attract customers such as “Super Cheap Sale” or “Buy one get one free”.
In an undoubtedly homogenous world, a dispute involving a domain name is unavoidable as shown in the case of Celcom Planet (Celcom) v. OC Tech (OC), where the disputed domain name <shockingdeals.com.my> was put into a motion of arguments when OC registered the domain name and was allegedly using it unlawfully.