Our Government has allocated a total fund of RM 200 million aside for companies who are taking their brand global. Called the “Brand Promotion Grant”(“the Grant”), the Government launched the Grant in 2003 under the Government’s new stimulus package to boost the economy.
According to Mr. Zakaria Kamarudin, the Senior Director of the Exporters Development Division of the Malaysia External Trade Development Corporation (MATRADE) who gave a talk on the Grant on October 29, 2007 at Hotel Nikko, the objectives of the Grant are to develop and promote strong Malaysian international brand names, to enhance image of the country as a manufacturer and supplier of high quality products and services and to encourage companies to shift from being an original equipment manufacturers (OEM) to original brand manufacturers (OBM).