[フランチャイズアジア] フランチャイズとIP
[BFM] フランチャイズ権法および知的財産法
[フランチャイズアジア] IP & マスターフランチャイジーの財務上の考慮事項
[個人マネー] Leveraging On Your Brand
多くの場合, people see the successful registration of their 商標 as the be all and end all of the trademark procurement process, and rarely go on to make full use of the marks once they have claimed ownership. はい, they may now have a profitable brand in hand, だが how can they leverage it?