You’ve developed a product, and now you need a catchy trademark to quickly bring in customers. Coming up with a trademark that resembles a popular brand to appeal to their market share may seem like a good idea, but is it really?
Earlier this year, Shell had its trademarks infringed in China when China-based companies North Shell Company and Jianchi Company were found selling automotive lubricants using similar-looking marks. Upon deciding that the marks were confusingly similar to those of the global oil and gas giant, the Beijing Intellectual Property Court awarded USD851,000 to Shell in damages!
All companies, big and small, will be exposed to infringement risks. The key is to make sure you secure a trademark that is distinct and strong. For your business to be firing on all cylinders, especially when it comes to your trademark, join us in our upcoming webinar to understand:
💡 How your choice of a trademark can dictate the life of your business
💡 The best types of trademarks from both a legal and marketing perspective
📅 15 June 2021 (Tuesday)
⏰ 3:00PM – 4:00PM MYT (UTC/GMT+8)
🎟️ Free Admission