By Thein Thein Win
Slogans are memorable mottos or phrases used often in commercials as a tool to subconsciously persuade the public to think of a certain brand, product or service whenever they hear or see the slogan. Moreover, a slogan can affect how the public or consumers perceive your products or services at immediate face value.
Think of the slogans used in the automotive industry:
BMW | The Ultimate Driving Machine |
ASTON MARTIN | Power, Beauty and Soul |
HONDA | The Power of Dreams |
FIAT | Driven by Passion |
KIA | The Power to Surprise |
MERCEDES-BENZ | The Best or Nothing |
VOLVO | Volvo. For Life. |
Seeing the advantages slogans have for businesses, businesses would naturally want to keep their slogans for themselves, but can they? The short answer is yes, slogans can be protected under trademark law, as they are indicators of the source of origin of the product or services.
While slogans play a part in promoting your products or services, sometimes the slogan may just consist of common words describing the products or services. So, whether or not a slogan can be registered as a trademark highly depends on the distinctiveness of the slogan.
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