Intellectual property rights (IPR) isn’t just about protecting what’s yours. It saves businesses and even helps you acquire new solutions at minimal or no cost.
Case Study 1
A company keen to purchase a new machine discovered, after reviewing strategic advice from KASS, that making improvements to the existing one on the market amounted to 75% in savings – and resulted in it becoming the exclusive manufacturer of the enhanced technology.
Case Study 2:
A local company looking to purchase exclusive Malaysian rights to a machine described as “Patent Protected” in Europe discovers that the patent rights were not available in Malaysia, giving it leverage to reduce its purchasing contract by over RM1,000,000.
Case study 3
A Penang company involved in manufacturing parts was found to be infringing patents. Within 3 weeks, it develops a new product to perform the same function as the patented equipment. By securing the patent rights of its new invention, developed with the assistance of IP experts from KASS, the company saved its entire factory from closure.
A crucial point about legal protection of intellectual property is that it turns intangible assets into exclusive property rights, albeit for a limited period of time. It enables your business to claim ownership over its intangible assets and exploit them to their maximum potential. In short, IP protection makes intangible assets a bit more tangible by turning them into valuable assets that can often be traded in the market place.
Learn how you too can benefit from using IP the smart way and improve your bottom line at KASS International’s talk.
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