Listen in to this podcast to find out what what Geetha K. has to say about the protection of apps in terms of IP. Should they be protected under Patents? Copyright? Or both?
In this Resource Centre segment, Geetha K. talks about whether you can protect an idea, how Malaysia performed in the 2015 Global IP Index, what Malaysian companies need to look into when it comes to their IP, and throws in a couple of noteworthy trademark cases for good measure!
By Geetha K.
Southeast Asia has been attracting an increasing number of foreign direct investments. The emerging markets of Indonesia, Thailand, Malaysia, Philippines, Vietnam and Myanmar have been included in the expansion plans of most multinational corporations. In the 2015 ASEAN Business Outlook Survey, a report published by the US Chamber of Commerce in collaboration with its Southeast Asian counterparts, 58% of the companies surveyed found that the ASEAN markets are growing in importance in terms of the revenue earned over the past two years and 66% of the companies felt it will continue to grow in importance over the next two years.