By Geetha K.
Most franchises that have physical stores (think restaurants, book stores, juice bars, computer stores, etc.) have a store layout that is unique to them – one that stands out, attracts attention from passersby, creates a good ambience and is distinctive to the franchise owner.
As the customers and public become more exposed to and familiar with the layout of the store, the layout acquires goodwill and reputation. Akin to how a trademark acquires goodwill and reputation after being in the marketplace for some time.