By Carla Monintja
Many women, even those who are not fashionistas, are quite passionate about fashion, taking to certain trends that suit them and make them feel comfortable and confident. One company that has made it a mission to provide affordable and trendy apparel to the masses is Forever 21, which would be a familiar and accessible brand to most people in Jakarta and across the world, as a global brand with 450 retail outlets in at least 41 countries.
In Indonesia, Forever 21 has been around for about four years, but its presence has not been without its share of problems. While not related to their sales, these problems could potentially influence their growth and business expansion in the Republic.