The Next Generation Of Offensive Trademarks
By Lydia Rhanakumar
Disclaimer: Some words in this article may offend the sensitivities of certain individuals. Please exercise discretion when reading.
Callipygian.
Intrigued? Well, you should be – the word means “having well-shaped buttocks” and is a registered trademark in the US! Now for those of you whose curiosity was aroused by the said word, let’s start from the very core of the matter by asking a rather valid question – can offensive trademarks be registered?
[Malaysia SME] SMEs’ Creation Today Could Be Tomorrow’s Treasure (and beyond)
Crocodile Scramble in Court
Successful brands will undoubtedly inspire certain parties to take advantage of them, whether it is against the law or not. Companies who have created successful brands tend to be optimistic with regard to their sales, they expect it to climb steadily to consistently reach the company’s goals. They might achieve this by pushing their marketing department and/or advertising agencies, to put their brand in the public spotlight and attract consumers. Such projects will consume huge costs but will bring the products closer to the consumers.
Of course, consumers’ acceptance of the products will vary. Some consumers will be happy with the products, some may be dissatisfied and look for other products, and others may take advantage of the products. The latter refers to parties that realize the exceptional quality of the products and the goodwill of the brands. When looking to establish their own business, they will obviously strive to keep costs low, but aim to earn high profits. What better way to do this than by taking advantage of existing famous brands? So they start by creating similar brands, logos, or concepts for their products.
[MGCC Quarterly] Getting Into The Franchise Game
[New Sunday Times] Can you trademark a person?
IP In Budget 2013
Recognising that an increased level of knowledge, creativity and innovation will drive the growth of the country into a high-income and developed nation, the Malaysian government has been big on innovation for the last few years – but what are the latest plans to spur on its progress, especially when financing (or lack thereof) still seems to be a major hurdle for many tech-focused companies?
The government recently unveiled allocations in Budget 2013 to foster innovation and elevate productivity, which are to be realised through 4 key initiatives, namely:
[New Straits Times] MIPA Hosts Networking Reception
[Franchise Asia] Of Franchise and Trademark Conundrums
Exciting News On Matrade’s Market Development Grant
The new guidelines of MATRADE’s Market Development Grant (MDG), effective since 1st July 2012, have given SMEs a reason to rejoice! In case you were not aware, the MDG is a predetermined grant where the reimbursed value is based on location and types of export promotion activities.
Among the highlights of the new guidelines are:
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