By Geetha Kandiah
Why should I register my trademark?
This is a question that we are often faced with. Valid one too.
Think of insurance. Why does one take various types of insurance? For protection. Against fire, against burglary, against critical illnesses, against accidents and so on.
Akin to insurance, trademark registration affords the brand owner better protection against a third party that copies their trademark on identical or similar goods/services. It affords protection against anyone that tries to steal their market share.
If you do not register your mark, you still have rights in that unregistered mark. This means you need not rush to the IP office to register your mark.
Having said that, that unregistered right that you have is a weaker right.