By Geetha K.
Twenty years ago, the word “innovation” was not used as much as it is today. Not just in Malaysia but worldwide. As countries enter into recession and competition gets stiffer, companies are constantly being asked to innovate. Positions such as Chief Innovation Officer (Xerox®), Global Innovation Strategy Lead (PwC®), Global Product Innovation Lead (PwC®) and Director of Global Intellectual Property Strategy (American Express®) have sprouted in recent years. A search on LinkedIn® for the term “Innovation Manager” revealed 78,000 plus jobs! McDonalds® has a position called “US Retail Experience Innovation Manager”.