By Amahl Weeramantry
Humans have relied on animals since the dawn of time. We have depended on cows for milk, chickens for eggs, elephants for heavy lifting and now jaguars… to sell cars?
Companies go to great lengths to differentiate their products from competitors. From the outset of any successful product development, there will be an equally developed marketing plan. Trademarks and logos are designed to be catchy and appeal to potential customers, where the function of the trademark is to identify the particular trade origin of the product and act as a badge of authenticity and quality.