Archives for September 2014
By Geetha K.
Most franchises that have physical stores (think restaurants, book stores, juice bars, computer stores, etc.) have a store layout that is unique to them – one that stands out, attracts attention from passersby, creates a good ambience and is distinctive to the franchise owner.
As the customers and public become more exposed to and familiar with the layout of the store, the layout acquires goodwill and reputation. Akin to how a trademark acquires goodwill and reputation after being in the marketplace for some time.
On this BFM89.9 podcast, we speak to Don Quek from K-Pok (The Original Keropok Cili Kuantan) about whether Keropok (the product) and K-Pok (the brand) can actually be protected via IP rights and other IP-related issues that he needs to consider in his business.