Archives for January 2014
by Vincent Teh
“Good design is good business” said Thomas J. Watson, the former CEO of IBM. And he is right. From the time in the Pleistocene when our evolutionary ancestor took a branch and fashioned it into a stick to fish for juicy termites, to the time our ice-age forefather hunted mammoths with his intricately crafted flint-tipped spear; and from the time in 1925 when 10,000 Ford engineered Model Ts rolled off the assembly line every day, to the time when Steve Jobs stood on a stage in his black turtleneck sweater with the world’s first iPhone in hand, design has been good for business.
So why is design good for business? For thousands of years design fulfilled a utilitarian role. Designs were solely dictated by function. The stick has to be straight and thin to reach into the termite hills, the spear has to be sharpened and aerodynamic to increase its velocity, accuracy and penetration when it hits the target. For centuries, this was enough for us. We chose our tools based mainly on how functional they were and not how good they looked. In 1909, Henry Ford told his management team that “Any customer can have a car painted any color that he wants so long as it is black”. So between 1914 and 1926 all Ford T models were painted black due to the cheap cost and durability of black paint. And yet, in 1918 half of the cars in the US were Model Ts.
As an intellectual property firm, KASS appreciates the extraordinary value of data, and we know how important data protection is to anyone, regardless of whether you are individual or a multinational corporation. Accordingly, we constantly work hard to keep all information and data entrusted to us secure.
The Personal Data Protection Act 2010 (“the PDPA”) was passed by the Malaysian government to regulate the use and processing of Personal Data in commercial transactions by various types of business entities. As part of our exercise to comply with the PDPA, this notice will explain to you how we process the Personal Data that we collect and what your rights are in relation to how your Personal Data is stored or used.