Archives for October 2013
INTA Roundtable: Brand Valuation – What, Where And How?
[Business Today] Art of Trademark War
In Defense of Monopoly
By Vincent Teh
You are perpetuating the insatiable greed of mega corporations by creating unjust monopoly on precious ideas,” was the accusation thrown at me by a young impressionable man-boy upon hearing what I do for a living during lunch one day. I simply reached over and appropriated his food. “This,” I said, “is the resultant mischief if people have no notion of proprietary rights.” You’ve just got served proletariat hippy.
Monopoly has long been condemned (most often justifiably so) by most as a system which breeds inefficiency and extortion. To be honest, monopoly probably deserves its reputation, but that’s not the whole story. This article will argue that some forms of monopoly, Intellectual Property Rights (IPRs) being one of them, are essential to the advancement of civilisation.
[Malaysia SME] Trademark Art of War
A Case Against Scientific Terrorism
By Dr Mahaletchumy Arujanan
Farming looks mighty easy when your plough is a pencil and you are a thousand miles from the corn field – Dwight D Eisenhower (34th President of the United States of America)
Act of terror to create fear, motivated by religious, political and ideological goals is called terrorism. And this is exactly what environmental NGOs are doing. When Michael Moore, one of the founders of Greenpeace realised that waging a war against a potential technology is against humanity, he defected from Greenpeace while still having environmental issues close to his heart. Another Greenpeace dropout is Mark Lynas who recently made a public apology at a conference in University of Oxford for his anti-biotech movements in 1990s.
MyIPO Teh Tarik Session
Dior VS Baby Dior
By Carla Monintja
“I create so that each and every woman is the most beautiful“ – a quote from Christian Dior that epitomized his great appreciation of beauty, which naturally extended to his work as well.
Even though Christian Dior passed away a long time ago, his name still evokes the same grandeur nowadays. Everything – from watches to make-up, perfume, sunglasses, ready-to-wear clothes, and haute couture – that bears Dior’s name is instantly recognized as a product of prestige and elegance. The Dior brand and identity has come to be defined by its good quality and exceptional designs.