Archives for June 2013
Are you a game lover? If your answer is yes, I’m sure you know about “Angry Birds”. Even non-gamers know of these bad-tempered birds, which have become a phenomenon all over the world, winning over both children and adults, who play these games on their PC, smartphones or tablets.
The popularity of the Angry Birds games has naturally brought much fame to the game’s characters as well. In business theory, we know that popular trendsetters will develop goodwill, which in turn brings profit; and of course, something that is profitable will attract many parties intending to exploit it.
Ken and Barbie, as we all know, are one of those quintessential matches made in heaven. Ever since Ken was introduced in 1961, he has held over 40 occupations. It is therefore safe to assume that Ken is either the “Jack of all trades” or a person with multiple personalities. However, despite his ever changing character and fantastic outfits, there can only be one Ken. In fact, has anyone ever pondered on what would happen if two “Kens” were to co-exist at the same time?
This issue was touched on in a recent case, where the High Court of Malaya issued a ruling in favour of the right to use the trademark “KEN” exclusively, despite this word potentially being a common name in Malaysia.