Successful brands will undoubtedly inspire certain parties to take advantage of them, whether it is against the law or not. Companies who have created successful brands tend to be optimistic with regard to their sales, they expect it to climb steadily to consistently reach the company’s goals. They might achieve this by pushing their marketing department and/or advertising agencies, to put their brand in the public spotlight and attract consumers. Such projects will consume huge costs but will bring the products closer to the consumers.
Of course, consumers’ acceptance of the products will vary. Some consumers will be happy with the products, some may be dissatisfied and look for other products, and others may take advantage of the products. The latter refers to parties that realize the exceptional quality of the products and the goodwill of the brands. When looking to establish their own business, they will obviously strive to keep costs low, but aim to earn high profits. What better way to do this than by taking advantage of existing famous brands? So they start by creating similar brands, logos, or concepts for their products.