Archives for November 2010
Thanks to the ingenious advertising and marketing strategies of Phillip Morris Products SA (“Phillip Morris”), the “MALBORO” brand is not only well-known in most countries (to smokers and non-smokers alike) around the world, it also ranked at number 8 out of 100 on Forbes’ list of valuable brands this year.
Phillip Morris however, claims that it is not so much the word “MALBORO” or the glorified brave cowboys and heroes of the early advertising years that influence cigarette buyers in Singapore to buy their cigarettes, instead, it is their unique packaging that consists of a “roof device” and the colour combination of its packaging that draws customers to purchase their cigarettes.
That’s right, we’ve dealt with companies that have lost millions due to outsource manufacturers stealing their business – DON’T LET THIS HAPPEN TO YOU.
Join our talk this 11th December to find out how YOU can stop this from happening, before it’s too late.
The manufacturing sector in Malaysia achieved a double digit growth of 15.9% in the 2ndquarter of 2010, continuing to propel exports forward. Additionally, the sales value of the manufacturing sector posted a growth of 20.8% or RM45.1 billion in the first six months of the year to register RM261.7 billion.*