Archives for August 2010
Marks are a very valuable form of intellectual property because they become closely associated with quality and consumer expectations of a product or service. This explains why most entrepreneurs would want to register their marks, whatever the cost. However, before creating a mark, one of the things that business owners should realize is that they cannot incorporate any flags or national emblems into their mark. In the flurry of the upcomingMerdeka Day celebrations, business owners may incorporate national emblems or flags into their trademarks without realizing the consequences of doing so. Although most people who seek to promote their marks do not intend to make reference to the national emblems and merely wish to promote their nationality or affiliation to a known group or state, the law does not allow such marks to be used by entrepreneurs. This restriction is not new and is prevalent in many countries. The rationale behind this law is that the state, its bodies and institutions should have a monopoly on the use of state symbols.
What’s stopping you from building your brand from day one?
Can branding generate income immediately?
Can branding make a difference to your business or is it just fluff?
Come find out the truth behind branding and trademark myths and take your business to a brand new level!
Date : 25th September 2010
Venue : KASS International Head Office
Suite 8-7-2 Menara Mutiara Bangsar,
Jalan Liku, Off Jalan Riong, Bangsar
Time : 9 am – 12 noon
Fee : RM50
Interested? Click here to reserve your seat!
The Madrid Protocol international filing system has been welcomed with open arms by Applicants residing, domiciled or having a business in its member countries. The Madrid Protocol simplifies the process of filing trademarks in various countries, having benefits such as a single filing procedure and fee for registration in any or all of its member countries (more than 80 countries to date), and does away with the requirement for lengthy translations of documents. This in turn makes such applications cost-efficient. Applicants are also able to file such applications directly with the World Intellectual Property Office (WIPO) themselves. All these perks have resulted in Madrid Protocol applications quickly rising in popularity with businessmen around the globe compared to conventional individual country registrations.
However, being a relatively new and unexplored area to many businessmen, the Madrid Protocol system also provides the perfect opportunity for scammers to prey on unsuspecting Applicants. The number of scams conning Applicants out of substantial amounts of money is increasing at an alarming rate, and many have fallen victim to them.